I just read the post Authentic Blogging from Sarah on OneStarryNight.com and couldn’t believe how closely it resonated with me. She questioned her own bloggy authenticity, because she was afraid of making waves or offending people. I’m paraphrasing of course, but that’s the gist.
I’ve been thinking about this, in regards to myself, for quite a while. When I started blogging in May 2010, I had no niche, I just wanted to have fun. As I learned more about blogging, I started to care more and more about what would please other people than whether I was actually satisfied with (and by) what I was laying out on the Interwebs.
Over the course of the last few months, I found it harder and harder to drag myself to my computer, because my authentic voice seemed to run off with my passion.
Dirty fartknockering turncoats!
While my mojo was partying elsewhere, my Alexa rating started to climb and my Klout score began to point and call me dirty names. I started thinking about pulling Mama’s Got Flair off the Web and hiding under a virtual rock.
Mama had clearly lost her flair.
BUT…you know what’s totally rad about lost things? If they mean enough to you, and you put actual effort in, they can be found again.
So, I took a close look at myself and what I truly wanted out of my blogging experience.
- Who am I writing for? Other real moms and women or search engines?
- How important is authenticity to me? Is watering the “me” out of my writing for the sake of playing it safe really doing anyone any good?
- Can I achieve the helpfulness of my mission without compromising my voice?
- Will people still find what I’m writing valuable and companies still want to work with me if I let my freaked-out curly locks down and just be me again?
After much soul searching, I’ve come to the conclusion that if I wouldn’t want to read what I write, why the hell would anyone else? Speaking in my voice is part of my passion and I need to have faith that my readers, old and new, will appreciate that what I write is presented in the same way it would be if I was saying it to their fabulous faces.
I feel that if I write authentically, Mama’s Got Flair can only benefit from it. I can write well, help others and still be myself. Sure, I may not attract businesses that embrace bland, vanilla writing, but then they’ll be missing out on the rad demographic of REAL moms who read my blog.
Some readers might not like my flavor, but that’s a risk I’m willing to take in order to be happy with who I am and what I’m doing. I don’t ever want to run into someone at a conference or on the street and have them be shocked by who and how I really am. Can we say “awkward?” I think so.
From here forward, I’m throwing caution to the wind and reclaiming my authenticity.