I’ve struggled with my weight all my life. When I was in high school, I wore a size 14-16. Most of my friends wore a size six. We’d go shopping, as girls in high school do, and I’d be jealous of the racks and racks of choices they had and embarrassed about hanging out in the women’s section.
Now that I’m older and wiser, I’m not embarrassed. I’m working on losing weight for health reasons, but I’m comfortable in my skin.
Still, shopping isn’t very fun. Selections are limited for bigger gals in my area and while there are several shops that sell plus size fashion merchandise, they’re often less than delicious. Either the clothes are made with bizarre, busy patterns or the cuts are much more tent-like than this girl is comfortable with.
I’ve tried to turn to the Internet and catalogs for plus size fashion that is trendy and flattering, but it’s also disappointing. Not so much for a lack of beautiful pieces to choose from, but because it’s hard to imagine how a blouse or pair of jeans would look on me.
I find it to be a slap in the face to have a store that specializes in plus size fashion that chooses models that are a size 10 at the most. What does that say to those of us who are curvier than the average woman?
The messages I’m getting are:
- This clothes wasn’t really designed for a plus size figure
- Women who wear a size higher than 10 are unattractive and won’t sell clothes
- We know there’s a market for plus size fashion and we want a piece of that pie, but we don’t care enough about the curvy gals to find women who will best represent the demographic
If plus size fashion designers want to keep costumers happy, coming back and sending other consumers their direction, then they need to treat them with respect and make them feel special. That’s all any woman of any size really wants.
Why would being overweight keep me from wanting to wear clothing that is is both beautiful and fits me in a flattering way? Why wouldn’t I want to see other women with similar body types modeling the blouses, skirts and slacks that are supposedly meant for me?
I’m a beautiful, confident, intelligent, fashion-conscious woman who happens to wear a size 26. I want to see clothing, jewelry, shoes, and other accessories that were truly made with “me” in mind.
I know that there isn’t a miracle worker in the fashion industry that can make everything look good on me. I know that my shape isn’t ideal for some cuts and styles. I’m comfortable with that. What makes me uncomfortable and completely frustrated is the lack of honest advertising AND a varied, stylish plus size fashion selection. Many merchandisers hit one mark, but completely miss the other.
I’m overweight, not delusional. I know that something that looks good on a size six body is most likely not going to look good on a 26 frame. I also know that other curvy girls are aware of the same thing. So, why the charade and for goodness sake, why the ugly fabric in heinous cuts?
Readers: Where are your favorite places to shop? Do they have a varied selection of plus size clothes, shoes and accessories? Do they choose models that are true to our demographic?
Plus Size Fashion Industry: Are you truly marketing to the curvy crowd?
I would love to find a couple stores that both carry beautiful clothes and market them honestly. Is that too much to ask?